NOCTIS
NOCTIS
Noctis is a small-batch craft beer brand inspired by the Northern Lights and rooted in the mystique of Norway, one of the best places in the world to witness the auroras. The goal was to build a brand identity that translated the beauty, and stillness of the night sky into a tangible product experience, complete with a four-pack design featuring neon-inspired accents and interactive packaging.
Category
BRAND IDENTITY PACKAGE DESIGN
BRAND IDENTITY PACKAGE DESIGN
TOOLS
ILLUSTRATOR PHOTOSHOP
ILLUSTRATOR PHOTOSHOP
CHALLENGE
CHALLENGE
Capturing something as visually overwhelming and emotionally evocative as the Northern Lights and distilling it into a cohesive, shelf-ready brand. Every element, from the color palette to the packaging interaction, needed to feel inspired by the auroras without becoming gimmicky, while still functioning as a premium craft beer identity.
Capturing something as visually overwhelming and emotionally evocative as the Northern Lights and distilling it into a cohesive, shelf-ready brand. Every element, from the color palette to the packaging interaction, needed to feel inspired by the auroras without becoming gimmicky, while still functioning as a premium craft beer identity.
CHALLENGE
Capturing something as visually overwhelming and emotionally evocative as the Northern Lights and distilling it into a cohesive, shelf-ready brand. Every element, from the color palette to the packaging interaction, needed to feel inspired by the auroras without becoming gimmicky, while still functioning as a premium craft beer identity.
SOLUTION
SOLUTION
By grounding the brand in a strong narrative, the Latin meaning of "night," the specific geography of Tromsø, and the shared wonder of the aurora experience, the design had a clear emotional thread to pull from. The result is a brand identity that uses neon-inspired color and interactive packaging to transform a simple four-pack into an immersive experience, making Noctis feel less like a product and more like a moment worth sharing.
By grounding the brand in a strong narrative, the Latin meaning of "night," the specific geography of Tromsø, and the shared wonder of the aurora experience, the design had a clear emotional thread to pull from. The result is a brand identity that uses neon-inspired color and interactive packaging to transform a simple four-pack into an immersive experience, making Noctis feel less like a product and more like a moment worth sharing.
SOLUTION
By grounding the brand in a strong narrative, the Latin meaning of "night," the specific geography of Tromsø, and the shared wonder of the aurora experience, the design had a clear emotional thread to pull from. The result is a brand identity that uses neon-inspired color and interactive packaging to transform a simple four-pack into an immersive experience, making Noctis feel less like a product and more like a moment worth sharing.
More Works More Works
More Works More Works
©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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