HOP ATOMICA
HOP ATOMICA
Hop Atomica is a local restaurant in Savannah whose existing website made it difficult for customers to find basic information like menu details and visit planning essentials. This project was a full website redesign aimed at creating a clearer, more intuitive digital experience, introducing structured navigation, a dedicated menu section, and a simplified homepage to better serve their customers.
TEAM: Natalia A. | Eugenia G. | Carly Z.
Category
WEB DESIGN
WEB DESIGN
TOOLS
FIGMA
FIGMA
ROLE
GRAPHIC DESIGNER UX DESIGNER
Challenge
Challenge
The most interesting part of this project was working with an existing local brand and having to honor their visual identity while improving the experience around it. The research process, studying the restaurant, understanding their customers, and reworking the site architecture, required balancing faithful representation of the brand with meaningful UX improvements that reduced user frustration.
The most interesting part of this project was working with an existing local brand and having to honor their visual identity while improving the experience around it. The research process, studying the restaurant, understanding their customers, and reworking the site architecture, required balancing faithful representation of the brand with meaningful UX improvements that reduced user frustration.
Challenge
The most interesting part of this project was working with an existing local brand and having to honor their visual identity while improving the experience around it. The research process, studying the restaurant, understanding their customers, and reworking the site architecture, required balancing faithful representation of the brand with meaningful UX improvements that reduced user frustration.
Solution
Solution
Through research, information architecture restructuring, and usability testing, the redesign delivered a site that feels true to Hop Atomica's identity while being significantly easier to navigate. The new structure gives customers a direct path to the menu and visit information, removing friction from the experience and making the website a genuine asset for the restaurant rather than a source of confusion.
Through research, information architecture restructuring, and usability testing, the redesign delivered a site that feels true to Hop Atomica's identity while being significantly easier to navigate. The new structure gives customers a direct path to the menu and visit information, removing friction from the experience and making the website a genuine asset for the restaurant rather than a source of confusion.
Solution
Through research, information architecture restructuring, and usability testing, the redesign delivered a site that feels true to Hop Atomica's identity while being significantly easier to navigate. The new structure gives customers a direct path to the menu and visit information, removing friction from the experience and making the website a genuine asset for the restaurant rather than a source of confusion.
More Works More Works
More Works More Works
©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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