NEW RINCÓN
NEW RINCÓN
New Rincón is a luxury boutique hotel nestled in the Dominican Republic that needed a full brand identity built from the ground up. The goal was to launch a cohesive brand that positioned the hotel in the luxury market while staying rooted in the natural beauty of its surroundings, brought to life across a lookbook and a range of branded products including towels, notebooks, door hangers, bathroom amenities, and candles.
Category
BRAND IDENTITY PRINT DESIGN BRANDED MERCHANDISE
BRAND IDENTITY PRINT DESIGN BRANDED MERCHANDISE
TOOLS
AFTER EFFECTS ILLUSTRATOR INDESIGN PHOTOSHOP
AFTER EFFECTS ILLUSTRATOR INDESIGN PHOTOSHOP
Challenge
Challenge
Creating a brand identity from scratch meant every decision, from the color palette to the typography to the texture choices, had to simultaneously communicate luxury and nature. Finding that balance without leaning too far into either direction was the core creative challenge, especially when extending the identity across such a diverse range of physical products.
Creating a brand identity from scratch meant every decision, from the color palette to the typography to the texture choices, had to simultaneously communicate luxury and nature. Finding that balance without leaning too far into either direction was the core creative challenge, especially when extending the identity across such a diverse range of physical products.
Challenge
Creating a brand identity from scratch meant every decision, from the color palette to the typography to the texture choices, had to simultaneously communicate luxury and nature. Finding that balance without leaning too far into either direction was the core creative challenge, especially when extending the identity across such a diverse range of physical products.
Solution
Solution
A brand identity deeply inspired by the Dominican Republic itself, drawing from its natural colors, textures, and landscape to build a visual language that felt both elevated and organic. Every branded touchpoint, from the lookbook to the product mockups, carried this identity consistently, resulting in a brand that feels like a natural extension of its environment while meeting the expectations of a luxury boutique experience.
A brand identity deeply inspired by the Dominican Republic itself, drawing from its natural colors, textures, and landscape to build a visual language that felt both elevated and organic. Every branded touchpoint, from the lookbook to the product mockups, carried this identity consistently, resulting in a brand that feels like a natural extension of its environment while meeting the expectations of a luxury boutique experience.
Solution
A brand identity deeply inspired by the Dominican Republic itself, drawing from its natural colors, textures, and landscape to build a visual language that felt both elevated and organic. Every branded touchpoint, from the lookbook to the product mockups, carried this identity consistently, resulting in a brand that feels like a natural extension of its environment while meeting the expectations of a luxury boutique experience.
More Works More Works
More Works More Works
©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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