SCAD STARTUP 2026
SCAD STARTUP 2026
SCAD Startup 2026 is a student-led competition that needed a consistent and engaging social media presence to attract more student participants. As design lead, I was responsible for creating social media content over a 6-month period, starting months before the competition to build early awareness and sustain momentum all the way through the event.
Category
SOCIAL MEDIA DESIGN PRINT MEDIA
SOCIAL MEDIA DESIGN PRINT MEDIA
TOOLS
FIGMA ILLUSTRATOR
FIGMA ILLUSTRATOR
ROLE
DESIGN LEAD GRAPHIC DESIGNER
CHALLENGE
CHALLENGE
Managing brand consistency across 6 months of content, collaborating with a large group of students, and handling last-minute assignments all required strong organizational and communication skills. Keeping the visual identity cohesive throughout such an extended timeline, while adapting to the fast-moving nature of a team-driven project, made this one of the more demanding design experiences.
Managing brand consistency across 6 months of content, collaborating with a large group of students, and handling last-minute assignments all required strong organizational and communication skills. Keeping the visual identity cohesive throughout such an extended timeline, while adapting to the fast-moving nature of a team-driven project, made this one of the more demanding design experiences.
CHALLENGE
Managing brand consistency across 6 months of content, collaborating with a large group of students, and handling last-minute assignments all required strong organizational and communication skills. Keeping the visual identity cohesive throughout such an extended timeline, while adapting to the fast-moving nature of a team-driven project, made this one of the more demanding design experiences.
SOLUTION
SOLUTION
By establishing a clear design system and adhering closely to brand guidelines from the start, I was able to maintain visual consistency across all posts regardless of timeline pressures or last-minute changes. The extended content strategy, launching posts well before the competition began, successfully built anticipation and helped drive greater student participation, proving that thoughtful, early design work can have a real impact on an event's reach and engagement.
By establishing a clear design system and adhering closely to brand guidelines from the start, I was able to maintain visual consistency across all posts regardless of timeline pressures or last-minute changes. The extended content strategy, launching posts well before the competition began, successfully built anticipation and helped drive greater student participation, proving that thoughtful, early design work can have a real impact on an event's reach and engagement.
SOLUTION
By establishing a clear design system and adhering closely to brand guidelines from the start, I was able to maintain visual consistency across all posts regardless of timeline pressures or last-minute changes. The extended content strategy, launching posts well before the competition began, successfully built anticipation and helped drive greater student participation, proving that thoughtful, early design work can have a real impact on an event's reach and engagement.
More Works More Works
More Works More Works
©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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©2026 NAIROBI DI ZILLO
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